The Necessary Marketer

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The Necessary Marketer

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ABOUT The Taylor Co|LAB + THe Necessary Marketer TrAiners

THE TAYLOR CO|LAB

SERVICES

Marketing Strategy | Content Development  |  Ad Campaign Production | Event Strategy & Design  | Training


CO-CREATION. 

The Taylor Co|LAB welcomes clients into our creative strategy labs to co-create marketing experiences that drive a greater ROI. 


WHAT WE DO:

 Ultimately, The Taylor Co|LAB is here to build marketing levers that best position companies to win even more, without disrupting what works.


More specifically, we: 

  1. Ensure your BIG product launches aren’t just one quick forgotten moment by creating marketing campaigns that build hype and extend conversion cycles for New Product Launches.
  2. Create new levers and strategies outside of your business-as-usual initiatives to combat marketing fatigue, competitor noise & inactivity .
  3. Build experiences that strengthen your perceived company/product value and influence ambassadorships.
  4. Train new and restructured marketing teams to create more value for their organization by teaching strategies for reimagining marketing experiences and success paths (no matter the budget).


 WHO WE SERVE

The Taylor Co|LAB serves B2C, B2B, and B2B2C organizations/teams. Additionally, The Taylor Co|LAB works with a brilliant team of creatives, producers, managers and strategists to produce various marketing experience projects. 


WHY WORK WITH US

Experience + Results + Value. The way we work responds to: 

1. The BIG charge to drive more, while doing less (an improved version of  "do more with less").

2. The customer expectation to constantly experience more conveniences and better products without having to ask.  


We use your resources wisely, partner to create fresh ideas, and  leave your teams with the tools to build continuous value for your organization. 


Click here to visit our website.

WANT TO CO|LAB?

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MEET THE Necessary Marketer TRAINERS

COURTNEY TAYLOR

THE TAYLOR CO|LAB CEO,FOUNDER

A corporate marketer, gone agency side- Courtney Taylor, founder of The Taylor Co|LAB, built this marketing experiences agency based on what she knows matters to corporations financially and what she knows works for audiences creatively. 

BACKGROUND

Courtney has 2 marketing degrees + 13 years of  experience working for top companies in multiple industries and startups. She's held many roles in brand and content management, marketing strategy, events, and partnerships.

A LITTLE MORE...

 As a lifetime creative and marketer, career wise and personally, Courtney enjoys the thrill of finding the sweet spot that will wow customers and incite them to convert, while helping companies understand new ways to turn marketing expenses into business investments!  

BRIAN TAYLOR

SENIOR PRODUCT MARKETING MANAGER

Brian Taylor is a skilled Senior Product Marketing Manager with over a decade of experience. He has a proven track record of success in developing and executing marketing strategies that drive product growth and revenue.

BACKGROUND

Throughout his career, Brian has worked with a wide range of products, from consumer goods to enterprise software. He is an expert in market research, competitive analysis, and positioning. He is able to identify key customer pain points and develop messaging and positioning that resonates with the target audience.


With a background in sales and business development, Brian is a natural leader and is able to rally cross-functional teams behind a common goal. He is skilled in project management and is able to drive projects from concept to launch. He is a clear and effective communicator, able to present complex ideas in a simple and compelling way.

A LITTLE MORE....

He is continuously staying informed with the latest industry trends and best practices through attending conferences, workshops, and networking events.

Learn from our Team of highly skilled trainers and marketers

Email us to get started

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