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NECESSARY MARKETING

THE

tools for early-stage subscription startups

THE GROWTH RECOVERY KIT

Helping founders update strategies to save at-risk funding & restore momentum

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NEWSLETTER & SUBSTACK

Strategy inspiration to help companies stay funded & keep growing (in spite of limitations).

How a necessary marketer impacted 
revenue goals & strategic pivots
 

Courtney's strategic lens and excellent partnership across the product, user experience, strategy, and sales teams helped accelerate the adoption of our newest product features at Bloomberg Government. She worked to deeply understand business goals driving new product development, helped clarify customer value and competitive positioning, and identified the necessary marketing levers to pull to maximize impact. Her efforts not only optimized the sales pipeline but also significantly reduced customer attrition, further solidifying the successful adoption of our new features.

Marvourneen Dolor, Director, Product Management - Bloomberg Government

ProfitWell reports that 4 in 5 subscription startups misdiagnose growth stalls as acquisition problems — yet 70% of raised capital leaks after conversion due to misaligned systems and weak adoption loops.

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